Neutraface was also the subject of a parody video of Lady Gaga's song " Poker Face" on YouTube, titled "Neutra Face: An Ode On A Typeface".
#NEUTRA TEXT DEMI FONT MOVIE#
Neutraface is very widely used, and Schwartz has commented, "I can't leave my apartment without running into an ad for a new condo development using it, or a restaurant, or a new cookbook." Some examples of the usage of Neutraface are in the signage for the New York City Shake Shack chain, book covers for Taschen's Movie Icons series, advertising material for Wendy's fast food restaurants, and posters for the 2008 film Quantum of Solace. The development of Neutraface Slab by Schwartz, Kai Bernau and Susana Carvalho began in 2005 and it was released by House Industries in 2009 in both text and display weights. The concept originated as joke but when Schwartz proposed the idea to House Industries, they convinced him to follow through with the concept. Neutraface Slab is a combination of Neutraface No.2 was released by House Industries in 2007. It is described by Schwartz as a "director's cut" of the original typeface, with the main change being its raised crossbars. 2 is a revision of Neutraface made by Schwartz in response to what he perceived to be a demand for a "more 'normal' Neutraface". It was released by House Industries in 2004.
#NEUTRA TEXT DEMI FONT SERIES#
Neutraface Condensed is an adaptation of Neutraface with a condensed width that Schwartz began to develop as soon as he and his colleagues realized how popular the original series was.Neutraface Text has a larger x-height than its display counterpart and increased stroke contrast. Īlthough Neutraface was conceived as a display and headline typeface, Neutraface Text was created to complement Neutraface Display. Since there were limited samples of Neutra's signage, much of Schwartz's work was interpretation, including an entire lowercase alphabet which Neutra had never used and thus was based on Futura, Nobel and Tempo. The Neutraface alphabet was developed through consultation with Neutra's son and former partner, Dion Neutra, and with reference to the signs on the buildings designed by Neutra. It was the result of a project started by Schwartz to design "the most typographically complete geometric sans serif family ever", based on Richard Neutra's principles of architecture and design. Neutraface was designed by Christian Schwartz over the period of a year with assistance in art direction from Ken Barber and Andy Cruz.
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